In 2016, DC Comics once again relaunched all of its publications as part of the "DC Rebirth" continuity reboot, and the new fifth volume of Wonder Woman was released bi-monthly with writer Greg Rucka. This fifth volume of Wonder Woman is part of the "DC Universe", the current continuity established after Rebirth. Initially, the new series does not use a regular storyline that exists between each issue; instead two separate storylines share the book, with an installment of one story published every other issue, and those of the other storyline published in between those. This practice began with the storyline "The Lies" for the odd numbered issues, and "Year One" for the even numbered issues. The new storyline as presented in these issues effectively retcons the events from the previous New 52 series. "The Lies" storyline reveals that a number of events from the previous Wonder Woman series in which Diana was made the Queen of the Amazons and the God of War, was in fact all an illusion created by a mysterious villain, and she had never once been back to Themyscira ever since she left, nor is she capable of returning there. The "Year One" story is presented as an all-new origin story for Diana, which reveals how she received her powers from the Olympian Gods, which was intended to bring her back to her classical DC roots. Wonder Woman appears in DC Rebirth with a revised look, which includes a red cape and light armor fittings. Along with her lasso and bracelets, she now regularly utilizes her sword and shield. Wonder Woman: Rebirth artist Liam Sharp described the new armor as a utilitarian piece which allows her to move more freely. Starting from Issue 26, the series returned to a regular storyline between each issue.
The Olympian Gods are featured in Injustice: Gods Among Us. In Wonder Woman's ending, Zeus and the Olympian Gods fear that what happened in the Regime's reality might happen in their own and begin a campaign to wipe out all the metahumans. Wonder Woman and her Amazons start a war against the Olympian Gods in rebellion for what they have done to the other metahumans and Zeus and the others are ultimately defeated with the Amazons becoming the new rulers in their place. Additionally, Ares appears as playable villain character and Athena appears briefly during Wonder Woman's fighting intro scene.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
A day before Whedon's departure from Wonder Woman, Warner Bros. and Silver Pictures purchased a spec script for the film written by Matthew Jennison and Brent Strickland. Set during World War II, the script impressed executives at Silver Pictures. However, Silver stated that he had purchased the script because he did not want the rights reverting; while stating the script had good ideas, Silver did not want the film to be a period piece. By April 2008, Silver hired Jennison and Strickland to write a new script set in contemporary times that would not depict Wonder Woman's origin, but explore Paradise Island's history.
Indomitable Will: Wonder Woman has tremendous determination and strength of will. She refuses to ever give up, even when placed against seemingly insurmountable odds. Hence, despite the Germans invading Themyscira having far superior firepower, despite the extreme danger of German firepower in-between World War I trenches, despite having to fight the stronger and seemingly unstoppable Doomsday, despite having to battle the mighty Ares right after witnessing Steve Trevor's death, Wonder Woman promptly rose up, overcame her negative emotions, and kept on fighting, persisting until she eventually managed to gain the upper hand. Indeed, her indomitable spirit gave a renewed hope to the Wonder Men and inspired them past the point of purely monetary interests, with Chief resolving to no longer be neutral in the war and believing her story of the Olympians, Sameer finally admitting his passion for acting, and even the depressed Charlie struggling with PTSD finally beginning to sing again for the first time in years. When humanity's inherent potential for evil was revealed to her by Ares, Wonder Woman, while initially taken aback, ultimately rejected the prospect of alliance with Ares against them, even if that were to mean missing out on "paradise" on Earth, and instead courageously confronted him as the god killer. When seemingly beaten by Ares (who was only growing more powerful from her violence, rage, and hatred) and overcome by the weight of his words and the devastation of Steve's death, Wonder Woman recalled his great love for and undying belief in her, and was thereby able to muster enough willpower and love to overcome her violent emotions and defeat Ares. While mostly stepping away from superheroism for 100 years (emotionally crippled at her inability to save the Belgian villagers and Steve, and by seeing the ensuing "century of horrors"), Wonder Woman didn't entirely lose hope, and it was fully reignited again when she witnessed the self-sacrificing death of another selfless superhero, Superman (who combined the phenomenal godly might of Ares with the self-sacrificing morality of Steve Trevor), giving her enough faith to help Batman found the Justice League. During the League's battle against Steppenwolf's forces, Wonder Woman was able to inspire confidence into the inexperienced Flash and Cyborg, assuring them that they wouldn't need to fight the Apokoliptan invasion alone.
Wonder Woman's outfit has varied over time, although almost all of her outfit incarnations have retained some form of chestplate, subligaculum, tiara, bracelets, and her signature five-pointed star symbols. When Wonder Woman was first introduced, she wore a heavily patriotic skirt and red top which incorporated an American eagle and elements of the United States flag, reflecting the comic's origins during World War II. Later artists introduced what would become Wonder Woman's classic ensemble, adding an armored plate to her top whose design recalls a letter W and revealing blue short shorts, whose precise length varied from artist to artist. Other artists have experimented with different looks for Wonder Woman over the years, including an all-white mod jumpsuit, a biker outfit, a variation of her mainstream depiction featuring leather pants and a jacket, and a number of armoured battlesuits. Contemporary artists have attempted to emphasise Wonder Woman's traditional outfit as a red armored top with a blue gladiator skirt.
The relaunch was beset by scheduling problems as described by Grady Hendrix in his article, "Out for Justice" in The New York Sun. "By 2007 [Heinberg had] only delivered four issues ... Ms. Picoult's five issues hemorrhaged readers ... and Amazons Attack!, a miniseries commissioned to fill a hole in the book's publishing schedule caused by Mr. Heinberg's delays, was reviled by fans who decried it as an abomination." Picoult's interpretation received acclaim from critics, who would have liked to have seen the novelist given more time to work. Min Jin Lee of The Times stated, "By furnishing a 21st-century emotional characterization for a 20th-century creation, Picoult reveals the novelist's dextrous hand."
Superhuman Strength: Diana possesses far greater strength than the finest human athletes. She kept an A.R.G.U.S aircraft from crashing by holding it up. She dispatched numerous Parademons during Darkseid's invasion and broke the Fortress of Solitude's doors down when H'el locked Superman out and took control of it. She has also managed to briefly overpower both Green Lantern and Aquaman, as well as Supergirl. She managed to defeat the goddess Artemis, as well as draw blood from The First Born.
Wonder Woman is suggested as being queer or bisexual, as she and another Amazon, Io, had reciprocal feelings for each other. Grant Morrison's 2016 comic Wonder Woman: Earth One, which exists parallel to the current DC comics Rebirth canon, Diana is depicted being kissed on her right cheek by a blonde woman who has put her left arm around Diana.
That hardly ended the controversy. In February 1943, Josette Frank, an expert on children’s literature, a leader of the Child Study Association and a member of Gaines’ advisory board, sent Gaines a letter, telling him that while she’d never been a fan of Wonder Woman, she felt she now had to speak out about its “sadistic bits showing women chained, tortured, etc.” She had a point. In episode after episode, Wonder Woman is chained, bound, gagged, lassoed, tied, fettered and manacled. “Great girdle of Aphrodite!” she cries at one point. “Am I tired of being tied up!”