In the preview in DC Comics Presents #41 (January 1982), writer Roy Thomas and penciler Gene Colan provided Wonder Woman with a stylized "WW" emblem on her bodice, replacing the traditional eagle. The "WW" emblem, unlike the eagle, could be protected as a trademark and therefore had greater merchandising potential. Wonder Woman #288 (February 1982) premiered the new costume and an altered cover banner incorporating the "WW" emblem. The new emblem was the creation of Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, and the cover banner was originally made by studio letterer Todd Klein, which lasted for a year and a half before being replaced by a version from Glaser's studio. Dann Thomas co-wrote Wonder Woman #300 (Feb. 1983) and, as Roy Thomas noted in 1999 "became the first woman ever to receive scripting credit on the world's foremost super-heroine."
Wonder Woman’s appearance in the early golden age of comics made her the first prominent female superheroine. The psychologist William Moulton Marston created Wonder Woman somewhat as a counter reaction to the presence of prominent male superheroes (at this time Superman, Batman and Captain America), as well as a counterbalance to the "blood curdling masculinity" that was dominant at the time, with the hopes that the character could serve as an inspiration for young children (though in certain ways it was geared more towards female readers.) Marston had been partially motivated to create this character because of the accomplishments of his own wife, who was also an accomplished academic at a time when it was difficult for women to fulfill this role. As a result, the first Wonder Woman series contained many complementary articles and features which sought to highlight the inner power of women. There were articles for instance on the different career paths that women could pursue (according to the standards of the 1940s) as well as a series of stories on famous and accomplished women, called the Wonder Women of History. Marston introduced the character in All-Star Comics #8 in 1941. She became the lead character in Sensation Comics in 1941, and got her first solo book in 1942.