Steve Trevor's secretary who befriends Diana. Describing her character, Davis said, "She's a woman in a man's world and so being heard and seen aren't the easiest things, but it kind of doesn't deter her", adding, "Etta is unapologetically herself and I think that that's the thing that has drawn me to her the most". When asked if she was previously familiar with the character, Davis responded, "No. I wasn't. It took me a while to know that I was auditioning for Etta because even when I found out it was Wonder Woman, I still had no idea what the role was. It took a little while then I Googled the character". On Etta Candy's relationship with Steve Trevor, Davis said, "One of the great things that Etta gets to work with Steve Trevor is because Steve is not your typical man, in that he does entrust her with things that in 1918 probably wouldn't have been entrusted to a secretary of somebody who is quite important", further explaining, "So I think that [Trevor] needs her just as much as she needs that because now she's been given responsibility that she wouldn't have normally be given before, and equally he has somebody who could probably fly under the radar a bit. So he can trust the person who no one's really looking at".
Carolyn Cocca has stated that Wonder Woman possesses a "duality of character" due to the character possessing both feminine and masculine qualities in her physical abilities and attitude, which Cocca felt made her more appealing to a wide audience. Wonder Woman's first female editor, Karen Berger, claimed that, "Wonder Woman [is] a great role model to young women, but also contains many elements that appeal to males as well. Wonder Woman crosses the gender line.". Berger worked with George Pérez on the new issues of Wonder Woman starting in 1987, and the new Diana "works with friends and allies to teach lessons of peace and equality."
Another major outfit change for Wonder Woman came about as part of DC Comics' 2011 relaunch of its entire line of publications, The New 52. The character's original one-piece outfit was restored, although the color combination of red and blue was changed to dark red and blue-black. Her chest-plate, belt and tiara were also changed from gold to a platinum or sterling silver color. Along with her sword, she now also utilizes a shield. She wears many accessories such as arm and neck jewelry styled as the "WW" motif. Her outfit is no longer made of fabric, as it now resembles a type of light, flexible body armor. Her boots are now a very dark blue rather than red. The design previously included black trousers, but they were removed and the one-piece look was restored during the time of publication.
Seeking answers, Wonder Woman sought out an old friend that she believed could provide the way to Themyscira: Barbara Minerva, the Cheetah. Cheetah agreed to help, under the condition that Diana kill the plant-god Urzkartaga and free Barbara from her curse, which Diana agreed to do. When she located Urzkartaga, however, she discovered Steve Trevor and some of his fellow soldiers had been captured by Colonel Andres Cadulo, who intended to become the embodiment of the god and sacrifice Steve in the process. Wonder Woman freed dozens of Cadulo's captives and, with the help of Cheetah and the women he had captured, succeeded in destroying Urzkartaga and freeing Barbara from the curse of the Cheetah. With Barbara's help, Diana and Steve were able to find "Themyscira", though Diana was surprised to find her mother alive and well despite remembering her as dead at the hands of Hera. After removing her bracelets Diana realized that her past interactions with these representations of the Amazons and her home were in fact an illusion, and that she may have never returned home since she originally left to escort Steve to the United States. Upon this realization, Diana suffered a mental breakdown.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Wonder Woman has also appeared in the 2013 NetherRealm Studios fighting game, INJUSTICE: Gods Among Us, as a playable character with her own set of super moves and alternate constumes, one of which was a New 52 skin. In the game, Wonder Woman is summoned alongside Aquaman, Green Lantern, Green Arrow, Batman, and the Joker into a world where Superman rules with an iron fist and said world's Wonder Woman is his second-in-command. Wonder Woman must unite with the others and this world's Batman to defeat Regime Superman for good. She is voiced by Susan Eisenberg.
Sword Mastery: Wonder Woman is an extremely skilled swordswoman, with centuries of experience wielding her magical God Killer sword (and later the Sword of Athena) in many battles, including those of World War I. Thus, she managed to slash at enemy soldiers with her sword even while racing past on horseback, to instantly slice apart in mid-air a car hurled at her by Doomsday with the Sword of Athena, to later do the same to massive piece of debris hurled at her by resurrected Superman, and to sever one of Doomsday's arms during her battle with the monster, delivering wounds that would have otherwise been lethal, had it not been for the monster's incredible healing factor and adaptive evolution.
After the death of Superman, Wonder Woman became depressed and began to remember her origins differently, questioning aspects of her past such as whether she truly was mocked as a child and her relationship with Ares. In a fit of rage Diana crushed the helmet of War. Realizing that she shouldn't have been able to do that, she used the Lasso of Truth on herself and discovered that she had been deceived. Diana traveled to Olympus for answers, but found it abandoned. She also found herself unable to return to her home of Themyscira.
Following the events of Infinite Crisis, she disappeared for a year in order to rediscover herself, and took part briefly in the events of 52. In the span of One Year Later, she was re-imagined once again and was forgiven by Batman and Superman while given her third ongoing monthly title. Batman helped her establish a role at the Department of Metahuman Affairs under the name of Diana Prince (paying homage to her golden age alter ego.) She worked alongside Tom Tresser and eventually became romantically involved with him. A move among fans across the different companies occurred with characters reverting to their original numbering of series (this for instance happened to Iron Man at Marvel as well) and the third Wonder Woman series was relaunched with Wonder Woman #600. This was actually accurate at the time as it was the indeed the 600 issue released (not including issues numbered otherwise such as with a zero or a million). Issue 600 was used as a chance to reinvent the character as she discovers herself with no memories and in a new costume. This was a short lived experiment as the entire DC lineup was soon to be re-imagined into the new 52, though certain aspects of her redesigned costume remained.