This new era of the comic book was influenced by the British television series The Avengers, with Wonder Woman in the role of Emma Peel.[10] With Diana Prince running a boutique, fighting crime, and acting in concert with private detective allies Tim Trench and Jonny Double, the character resembled the Golden Age Black Canary. Soon after the launch of the "new" Wonder Woman, the editors severed all connections to her old life, most notably by killing Steve Trevor.[11]

Gaines didn’t know any of this when he met Marston in 1940 or else he would never have hired him: He was looking to avoid controversy, not to court it. Marston and Wonder Woman were pivotal to the creation of what became DC Comics. (DC was short for Detective Comics, the comic book in which Batman debuted.) In 1940, Gaines decided to counter his critics by forming an editorial advisory board and appointing Marston to serve on it, and DC decided to stamp comic books in which Superman and Batman appeared with a logo, an assurance of quality, reading, “A DC Publication.” And, since “the comics’ worst offense was their blood-curdling masculinity,” Marston said, the best way to fend off critics would be to create a female superhero.


Wonder Woman’s appearance in the early golden age of comics made her the first prominent female superheroine. The psychologist William Moulton Marston created Wonder Woman somewhat as a counter reaction to the presence of prominent male superheroes (at this time Superman, Batman and Captain America), as well as a counterbalance to the "blood curdling masculinity" that was dominant at the time, with the hopes that the character could serve as an inspiration for young children (though in certain ways it was geared more towards female readers.) Marston had been partially motivated to create this character because of the accomplishments of his own wife, who was also an accomplished academic at a time when it was difficult for women to fulfill this role. As a result, the first Wonder Woman series contained many complementary articles and features which sought to highlight the inner power of women. There were articles for instance on the different career paths that women could pursue (according to the standards of the 1940s) as well as a series of stories on famous and accomplished women, called the Wonder Women of History. Marston introduced the character in All-Star Comics #8 in 1941. She became the lead character in Sensation Comics in 1941, and got her first solo book in 1942.
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